Own What No One Else Can
- 69 Million
concussions in 2025 worldwide.
Many Occur Despite Helmet Use.
A Proven Material. A Rare Strategic Opening.
For decades, Sorbothane® has been trusted in demanding impact absorption applications where performance is not optional.
Ashlar360™ creates a rare opportunity to bring that proven capability into helmet systems through exclusive category rights with real strategic value.
Advanced energy absorption
Sorbothane® is an engineered viscoelastic material that absorbs and dissipates impact energy differently than traditional helmet foams, enabling a higher level of performance at the material level.
Designed for helmet systems
Exclusive category rights
The helmet application license creates a strategic acquisition opportunity, enabling the right manufacturer to secure a differentiated protection position competitors cannot replicate.
What Happens in a Drop Test
Built for
Protection
A drop test demonstrating how the system responds under impact.
Impact doesn't stop.
It travels.
Not shared.
Not available to the market.
In 40+ years, Sorbothane never granted a global helmet exclusive.
Until now.
01
First-ever global exclusive
Sorbothane has never granted a worldwide exclusive for helmet applications to any other company.
02
What transfers
Worldwide rights across motorcycle, bicycle, and safety helmets.
03
Structured for transfer
Agreement through July 2027 with automatic renewal structure and assignability support for an acquirer.
04
Competitive lockout
Not MIPS. Not Bell. Not Honeywell. Not 3M.
No one.
Four forces are converging.
Not someday. Now.
The market is shifting toward better protection faster than the industry can respond.
Regulatory Pressure
ECE 22.06 now requires rotational impact testing. Manufacturers are scrambling.
E-Bike Explosion
Millions of new helmet buyers are entering the market with little brand loyalty and rising safety expectations.
MIPS Fatigue
Brands are paying for incremental improvement, but the category still feels fundamentally unchanged.
Consumer Awakening
For the first time, buyers are asking which helmet is actually safest, not just which one is familiar.
Four forces are converging.
Not someday. Now.
The market is shifting toward better protection faster than the industry can respond.
Regulatory Pressure
ECE 22.06 now requires rotational impact testing. Manufacturers are scrambling.
E-Bike Explosion
Millions of new helmet buyers are entering the market with little brand loyalty and rising safety expectations.
MIPS Fatigue
Brands are paying for incremental improvement, but the category still feels fundamentally unchanged.
Consumer Awakening
For the first time, buyers are asking which helmet is actually safest, not just which one is familiar.
Same impact. Different response.
Energy isn’t absorbed. It’s redirected.
Not a better helmet. A different outcome.
